MODULE 4: Writing and Editing In the Awesome

MODULE 4: Writing and Editing In the Awesome
How to use Module 4
5 mins
Two Simple Steps - Brief yourself, and do quick tests
17 mins
10x Landing Pages Brief
77.8 KB
Two simple steps
240 KB
What's In It for Me? - Turn features into tangible benefits
5 mins
What's in it for me? Worksheet
30.9 KB
What's In It For Me? Over-the-Shoulder Tutorial
10 mins
Mind-Reader Shortcuts - A grab-bag of ways to join the convo and keep it alive
29 mins
Mind-reader shortcuts
378 KB
10x Landing Pages - Mind Reader Shortcuts
25.2 KB
"So What?" and "Prove It" - Because people don't believe you
2 mins
Personality, Voice and Tone - Connect with your targets
8 mins
Writing with Personality Exercise
28.1 KB
Headlines and Buttons - Make them work together
4 mins
9 Points About Headlines & Buttons
236 KB
Headlines and Buttons: Over-the-Shoulder Tutorial 1
17 mins
Headlines and Buttons: Over-the-Shoulder Tutorial 2
11 mins
Headlines and Buttons: Over-the-Shoulder Tutorial 3
14 mins
Crossheads - Introduce the why of a section, not the what
2 mins
Crossheads: Over-the-Shoulder Tutorial
19 mins
Bullet Lists and Mega Lists - Use lists to inspire visitors
4 mins
Beyond Bullets - How to create fascinations that keep your One Reader reading
34 mins
Beyond Bullets - How to use fascinations
122 KB
Pricing Tables - Increase conversions with comparison
4 mins
The Close - Lower the risk of taking your One Offer
3 mins
8 Ways to Get Customers To Say "Yes"
229 KB
Videos - Use the right thumbnails to boost plays
2 mins
Intros & Conclusions - Cut out the fluff and get to the point
2 mins
Intros & Conclusions: Over-the-Shoulder Tutorial
12 mins
Clarity - Edit to make targets pay attention, not think harder
4 mins
Clarity: Over-the-Shoulder Tutorial
6 mins
Specificity - Use real numbers to persuade targets
3 mins
Specificity: Over-the-Shoulder Tutorial 1
3 mins
Specificity: Over-the-Shoulder Tutorial 2
3 mins
Stickiness - Play with language intentionally
5 mins
Stickiness: Over-the-Shoulder Tutorial 1
5 mins
Stickiness: Over-the-Shoulder Tutorial 2
3 mins
Social Proof - Who's the right person to deliver the message?
2 mins
Copywriting Trick - The 7 Deadly Sins
3 mins
7 Deadly Sins Exercise
28 KB
7 deadly sins: Over-the-Shoulder Tutorial 1
6 mins
7 deadly sins: Over-the-Shoulder Tutorial 2
5 mins
Copywriting Trick - "Blank for your blank"
3 mins
Blank for your blank: Over-the-Shoulder Tutorial
3 mins
Quick Consumption - Really simple, really effective ways to make your copy read better
9 mins
How to make your copy more readable
67.9 KB
End-of-module exam