MODULE 3: Laying Out Your Page

MODULE 3: Laying Out Your Page
How to use Module 3
5 mins
Spit Drafts - Start with your 'what' messages
3 mins
What vs How - Separate strategy from execution
2 mins
AIDA Framework - Attention, Interest, Desire, Action
2 mins
AIDA Worksheet
28.3 KB
AIDA: Over-the-Shoulder Tutorial
11 mins
PAS Framework - Problem, Agitation, Solution
7 mins
PAS Framework Worksheet
28.2 KB
PAS: Over-the-Shoulder Tutorial
3 mins
10/90 - Divide your page to connect and convince
2 mins
Top 10% - Match your prospects expectations
2 mins
Message Matching: Over-the-Shoulder Tutorial
9 mins
The Low-Hanging Hook - Awareness and the top of your page
18 mins
Stages of awareness - Hooks
127 KB
Beliefs-focused hook worksheet
29.2 KB
Bottom 90% - Exceed your prospects expectations
4 mins
Hero Section - Lead with what's right, not what's fashionable
6 mins
Heroes: Over-the-Shoulder Tutorial
7 mins
Decision Management - Limit options to boost confidence
5 mins
Attention Management - Get visitors to focus on your goal
5 mins
End-of-module exam