MODULE 1: Starting Your Process

MODULE 1: Starting Your Process
How to use Module 1
3 mins
The conversion copywriting approach and process
27 mins
The conversion copywriting approach and process
242 KB
Before You Write - Think like a successful copywriter
2 mins
7 Maxims for Successful Converting Copy
123 KB
Conversion Copy - Move the prospect to act
6 mins
Elements of Conversion Copywriting
95.5 KB
Barriers to Conversion - Fight back with copy
11 mins
Stages of Awareness - Understand prospect mindsets
3 mins
5 Stages of Awareness
128 KB
Rule of One - Engineer consistently great copy
3 mins
Rule of One
126 KB
One Reader - Write for your ideal prospect
5 mins
One Big Idea - Find your most powerful benefit
2 mins
One Promise - Amplify your guarantee
5 mins
One Promise: Over-the-Shoulder Tutorial
6 mins
One Offer - Match your offer to your reader
3 mins
The AI Spectrum - Identify awareness and influence intent
4 mins
8 Factors that Influence Intent
217 KB
Where Does It Hurt? - Identify and kill prospect pain
6 mins
End-of-module exam