10x Landing Pages 2.0

Learn to write high-converting landing pages. And turn more visitors into subscribers - and subscribers into customers.
MODULE 1: Starting Your Process
How to use Module 1
3 mins
The conversion copywriting approach and process
27 mins
The conversion copywriting approach and process
242 KB
Before You Write - Think like a successful copywriter
2 mins
7 Maxims for Successful Converting Copy
123 KB
Conversion Copy - Move the prospect to act
6 mins
Elements of Conversion Copywriting
95.5 KB
Barriers to Conversion - Fight back with copy
11 mins
Stages of Awareness - Understand prospect mindsets
3 mins
5 Stages of Awareness
128 KB
Rule of One - Engineer consistently great copy
3 mins
Rule of One
126 KB
One Reader - Write for your ideal prospect
5 mins
One Big Idea - Find your most powerful benefit
2 mins
One Promise - Amplify your guarantee
5 mins
One Promise: Over-the-Shoulder Tutorial
6 mins
One Offer - Match your offer to your reader
3 mins
The AI Spectrum - Identify awareness and influence intent
4 mins
8 Factors that Influence Intent
217 KB
Where Does It Hurt? - Identify and kill prospect pain
6 mins
End-of-module exam
MODULE 2: Finding Your Message
How to use Module 2
5 mins
Where Do I Start? - Ask the right questions
8 mins
Survey Questions Worksheet
31.8 KB
Surveys - What to say (and how to say it) to find deeper reasons
10 mins
Survey Goals Cheatsheet
224 KB
On-site Polls - Learn what works and what doesn't on your page
5 mins
Review Mining - Listen to what your prospects are saying
4 mins
Competitor Review Mining Worksheet
30.6 KB
Usertesting.com - Optimize pages by watching people use them
3 mins
Interviews - Explore deep motivators with first hand emotion
5 mins
Pre-interview Checklist - 10XLP.pdf
236 KB
Interview Talking Points - 10XLP.pdf
49.4 KB
End-of-module exam
Bonus: Letter-writing exercise, part 1
7 mins
Bonus: Letter-writing exercise, part 2
5 mins
MODULE 3: Laying Out Your Page
How to use Module 3
5 mins
Spit Drafts - Start with your 'what' messages
3 mins
What vs How - Separate strategy from execution
2 mins
AIDA Framework - Attention, Interest, Desire, Action
2 mins
AIDA Worksheet
28.3 KB
AIDA: Over-the-Shoulder Tutorial
11 mins
PAS Framework - Problem, Agitation, Solution
7 mins
PAS Framework Worksheet
28.2 KB
PAS: Over-the-Shoulder Tutorial
3 mins
10/90 - Divide your page to connect and convince
2 mins
Top 10% - Match your prospects expectations
2 mins
Message Matching: Over-the-Shoulder Tutorial
9 mins
The Low-Hanging Hook - Awareness and the top of your page
18 mins
Stages of awareness - Hooks
127 KB
Beliefs-focused hook worksheet
29.2 KB
Bottom 90% - Exceed your prospects expectations
4 mins
Hero Section - Lead with what's right, not what's fashionable
6 mins
Heroes: Over-the-Shoulder Tutorial
7 mins
Decision Management - Limit options to boost confidence
5 mins
Attention Management - Get visitors to focus on your goal
5 mins
End-of-module exam
MODULE 4: Writing and Editing In the Awesome
How to use Module 4
5 mins
Two Simple Steps - Brief yourself, and do quick tests
17 mins
10x Landing Pages Brief
77.8 KB
Two simple steps
240 KB
What's In It for Me? - Turn features into tangible benefits
5 mins
What's in it for me? Worksheet
30.9 KB
What's In It For Me? Over-the-Shoulder Tutorial
10 mins
Mind-Reader Shortcuts - A grab-bag of ways to join the convo and keep it alive
29 mins
Mind-reader shortcuts
378 KB
10x Landing Pages - Mind Reader Shortcuts
25.2 KB
"So What?" and "Prove It" - Because people don't believe you
2 mins
Personality, Voice and Tone - Connect with your targets
8 mins
Writing with Personality Exercise
28.1 KB
Headlines and Buttons - Make them work together
4 mins
9 Points About Headlines & Buttons
236 KB
Headlines and Buttons: Over-the-Shoulder Tutorial 1
17 mins
Headlines and Buttons: Over-the-Shoulder Tutorial 2
11 mins
Headlines and Buttons: Over-the-Shoulder Tutorial 3
14 mins
Crossheads - Introduce the why of a section, not the what
2 mins
Crossheads: Over-the-Shoulder Tutorial
19 mins
Bullet Lists and Mega Lists - Use lists to inspire visitors
4 mins
Beyond Bullets - How to create fascinations that keep your One Reader reading
34 mins
Beyond Bullets - How to use fascinations
122 KB
Pricing Tables - Increase conversions with comparison
4 mins
The Close - Lower the risk of taking your One Offer
3 mins
8 Ways to Get Customers To Say "Yes"
229 KB
Videos - Use the right thumbnails to boost plays
2 mins
Intros & Conclusions - Cut out the fluff and get to the point
2 mins
Intros & Conclusions: Over-the-Shoulder Tutorial
12 mins
Clarity - Edit to make targets pay attention, not think harder
4 mins
Clarity: Over-the-Shoulder Tutorial
6 mins
Specificity - Use real numbers to persuade targets
3 mins
Specificity: Over-the-Shoulder Tutorial 1
3 mins
Specificity: Over-the-Shoulder Tutorial 2
3 mins
Stickiness - Play with language intentionally
5 mins
Stickiness: Over-the-Shoulder Tutorial 1
5 mins
Stickiness: Over-the-Shoulder Tutorial 2
3 mins
Social Proof - Who's the right person to deliver the message?
2 mins
Copywriting Trick - The 7 Deadly Sins
3 mins
7 Deadly Sins Exercise
28 KB
7 deadly sins: Over-the-Shoulder Tutorial 1
6 mins
7 deadly sins: Over-the-Shoulder Tutorial 2
5 mins
Copywriting Trick - "Blank for your blank"
3 mins
Blank for your blank: Over-the-Shoulder Tutorial
3 mins
Quick Consumption - Really simple, really effective ways to make your copy read better
9 mins
How to make your copy more readable
67.9 KB
End-of-module exam
Resources
All the worksheets, cheatsheets and templates
3.62 MB
How to join our private Facebook group
Tools and tech to write 10x landing pages
BONUS: All 7 ebooks in the Copy Hackers library
88.5 MB
Bonus: Conversion copywriting clinic recordings
Clinic 1: Tuesday, Oct 11 at 9am Pacific
(1h 35m 30s)
Copywriting Clinic #1 - One Reader and One Offer
1.85 MB
Clinic 2: Tuesday, Oct 25 at 9am Pacific
(1h 31m 45s)
Copywriting Clinic #2 - One Big Idea and One Promise.pdf
3.2 MB
Office Hours Recordings
Session 1: Lead magnets
(1h 07m 46s)
Lead Magnets
126 KB
Session 2: Long-form sales pages
(1h 01m 46s)
Long-form sales pages
89.3 KB