Conversion Copywriting 101 by Joanna Wiebe

Conversion Copywriting 101

Today's in-demand copywriters teach the essentials of writing high-converting copy.

What's included?

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Contents

Conversion Copywriting vs Regular Old Copywriting
What is conversion copywriting? How is it different from other kinds of copywriting, like writing brochures or ads?
3 mins
How to Write Messages that Stick
How to know for whom you're writing
7 mins
What is a value proposition, and what does that have to do with copywriting?
10 mins
Copywriting for Different Stages of Awareness
What does a visitor's stage of awareness have to do with the copy you write?
5 mins
How can you tell what stage of awareness your visitors are in?
5 mins
Can you convert visitors with low awareness? How is the funnel you craft for low-awareness visitors different from the funnel you craft for higher-awareness visitors?
6 mins
The 100 audience formula
6 mins
Is Your Page Doing What It's Supposed to Be Doing?
Explain page goals.
6 mins
How to Lay Out a Great Web Page
Walk us through the anatomy of a great web page.
10 mins
What is a value proposition, and what does that have to do with copywriting?
10 mins
Your Landing Page Ain't Your Home Page, Okay?
The difference between a home page and a landing page.
7 mins
How to Format Your Web Copy
Best tips for formatting web copy
7 mins
How to Write Headlines that Get the Clicks
How to write a great headline
6 mins
Clear vs clever: which one wins, when?
4 mins
How to Get 'Em to Keep Reading
How to write meaningful body copy
4 mins
What is the difference between features and benefits, and which should we write for, when?
4 mins
How long should your copy be?
5 mins
How to Get Useful Testimonials and Where and When to Use Them
What are useful testimonials?
6 mins
When should I use a testimonial instead of regular copy?
3 mins
How to get great testimonials: a process
7 mins
Convert Like a Mofo, Yo
Best tips for getting visitors to opt-in (to your list)
10 mins
Drip Campaigns that Are Way Better than the Other Guys'
What is a drip campaign?
5 mins
How to plot a drip campaign
9 mins
How to write an email subject line
8 mins
Should you sell in email? Why, why not, and when, if ever?
8 mins
How to Write Adwords Ads
How to write Adwords ads that convert
6 mins
How to Get Out of Your Copywriting Funk with This Insider Shortcut
How to effortlessly build a huge swipe file of the world's best copy
7 mins