10x Sales Pages

The ultimate training program to take your long-form sales page from idea to completion

What's included?

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Contents

An Introduction (Before You Choose Your Track)
START HERE: How to get the most out of 10x Sales Pages
10 mins
TRACK 1: Laying a foundation that can bear the weight of long copy
1. Begin with the Rule of One (there is never an exception to this starting step)
2 mins
2. Your One Reader, or what you're really selling
3 mins
3. Define your One Reader, aka the foundation of the highest-converting sales pages
12 mins
4. We interrupt the Rule of One to start our research
5 mins
5. What exactly is "voice of customer" research and why is it, like, THE thing??
5 mins
6. Combine a recorder app with a transcription service for mega copy awesomeness
3 mins
7. Don't research like a researcher - you're researching to write better copy!
4 mins
8. Boost your One Offer with this deep-dive on the most unexpected of the offer-optimization levers
5 mins
9. And now the moment you've been dreading: Your One Big Idea
5 mins
10. If you're struggling to pinpoint your One Big Idea, try this
9 mins
11. Finish out your Rule of One with this: Your One Promise
5 mins
10X SALES PAGES - Awareness meets sophistication.pdf
433 KB
10X SALES PAGES - A guide to research.pdf
395 KB
10X SALES PAGES - Where to do your research.pdf
414 KB
10X SALES PAGES - A guide to research.pdf
395 KB
10X SALES PAGES - One Offer (1).pdf
427 KB
10X SALES PAGES - One Big Idea.pdf
488 KB
10X SALES PAGES - One Promise.pdf
413 KB
TRACK 1: When it's time to put words on the page
12. Start filling your page with the PAS-on-Steroids framework (i.e., what you should always default to)
7 mins
13. Take a page from the Glee Club school of long copywriting
6 mins
14. Where to start when you actually start putting words on the page
3 mins
15. Optimize your "Why" section with this
4 mins
16. What about your buttons?
4 mins
17. Go back up to the top of the page and find your hook using this lesson
9 mins
10X SALES PAGES - The Value Prism.pdf
450 KB
10X SALES PAGES - 6 Hooks or Genres.pdf
395 KB
TRACK 1: Over-the-shoulder tutorials... because you're ready to own your first draft
How to work your way through these tutorials
16 mins
i. Starting your long-form sales page, draft 1
3 mins
ii. Finding voice-of-customer data using online research, like review mining
9 mins
iii. Finding voice-of-customer data using surveys
8 mins
iv. How to tag your research (with a bonus: finding your Big Idea)
20 mins
v. Organizing your research on the page
9 mins
vi. Starting at Introducing
8 mins
vii. Continuing with Introducing
6 mins
viii. Completing the Introducing section (and moving on!)
4 mins
ix. Moving on to the Why section
9 mins
x. Writing Try
14 mins
xi. Writing Buy
2 mins
xii. Revising the Rule of One for the One Big Idea
7 mins
xiii. Writing PAS
7 mins
xiv. Merging it all into one long-form sales page
6 mins
xv. Cleaning up your first draft
14 mins
xvi. Finishing Draft One
5 mins
xvii. Turning Draft One into a designed page
13 mins
xviii. Finishing your designed sales page
35 mins
TRACK 1: A few useful notes on editing in the awesome
18. Never delete anything! You'll use your discards off the page
2 mins
19. Strengthen your argument with words like these
4 mins
20. Finish with the Greek Sweep
3 mins
10X SALES PAGES - Phrases to strengthen your argument.pdf
399 KB
10X SALES PAGES - The Greek Sweep.pdf
409 KB
TRACK 1: All the worksheets and other downloadables
The Airstory template and other worksheets used throughout Track 1
3.7 MB
My favorite Photoshop template for long-form sales pages
61.3 MB
Ebook: The Dark Art of Writing Long-Form Sales Pages
12.3 MB
TRACK 2: The 15 Point Sales Page in a Day Method [START HERE]
About Track 2
8 mins
0.1.pdf
54.2 KB
How this track is structured
13 mins
TRACK 2: Module 1 - Coaching The Conversion (The Sales Page Edition)
Coaching The Conversion (on your sales page)
10 mins
The 15 Point Sales Page in a Day Themeplate
4 mins
The 15 point overview.pdf
50.1 KB
The 15-Point SPIAD Themeplate.pdf
328 KB
TRACK 2: Module 1 - Coaching The Conversion (The Sales Page Edition): Quiz
TRACK 2: Module 2 - Coach-Mining & The Launch Bible
Welcome to Module 2
10 mins
67 Golden Questions to Fuel Your Funnel
21 mins
Advanced Exercise - Moment of Highest Tension
3 mins
Advanced Exercise - The Perfect Testimonial
4 mins
Advanced Exercise - The Mic Stand Moment
4 mins
Advanced Exercise - The Champagne Clink
4 mins
Advanced Exercise - The Million Dollar Bet
4 mins
Coach-Mining & The Enrollment Extractor Workbook
17 mins
The Launch Bible
14 mins
2.1.pdf
56.4 KB
2.2-67 questions WT.pdf
70.2 KB
2.2-67-Golden-Questions-final.compressed.pdf
3.1 MB
2.2-Advanced-Empathy-Exercises-Supplement-final.compressed.pdf
494 KB
2.4-PerfectTestimonial-WT.pdf
49 KB
2.5-MicStand-WT.pdf
49.9 KB
2.6-champagneclink-WT.pdf
49.2 KB
2.7-millionbet-WT.pdf
47.6 KB
2.8-Coach-Mining-Workbook-final-compressed.pdf
374 KB
2.8 - enrollment extractor.pdf
65.2 KB
2.9-launch bible wt.pdf
64.2 KB
2.9-The-Launch-Bible-final.compressed.pdf
598 KB
TRACK 2: Module 2 - Coach-Mining & The Launch Bible: Quiz
TRACK 2: Module 3 - Establishing The Gap
Welcome to Module 3
2 mins
3.0.pdf
46.6 KB
3.0-Workbook-and-Example-Pack-final-compressed.pdf
424 KB
Section 1 - The Pre Headline Qualifier
12 mins
3.1.pdf
57.7 KB
Section 2 - The Question Loop Headline
8 mins
3.2.pdf
52.8 KB
Section 3 - The Lead
7 mins
3.3.pdf
52.3 KB
3.4.pdf
51.6 KB
Section 4 - The Moment of Highest Tension
5 mins
Section 4 - The Moment of Highest Tension - Example Walkthrough 1
5 mins
Section 4 - The Moment of Highest Tension - Example Walkthrough 2
6 mins
3.4 - MOHT - Example Walkthrough 1 .pdf
57.8 KB
3.4 - MOHT - Example Walkthrough 2 - Amy.pdf
56.8 KB
Section 5 - The Moment of Highest Pleasure
5 mins
Section 5 - The Moment of Highest Pleasure - Example Walkthrough
6 mins
3.5 - MOHP Example Walkthrough.pdf
57.4 KB
3.5.pdf
51.6 KB
TRACK 2: Module 3 - Establishing The Gap: Quiz
TRACK 2: Module 4 - Exploring The Gap
Welcome to Module 4
2 mins
4.0-Workbook-and-Example-Pack-final.compressed.pdf
1.08 MB
4.0.pdf
46.4 KB
Section 6 - Slaughtering Sacred Cows & Belief Installation
5 mins
Section 6 - Slaughtering Sacred Cows & Belief Installation - Example Walkthrough
6 mins
4.1.pdf
48.4 KB
4.1 - Example walkthrough Amy.pdf
55.4 KB
Section 7 - The Blue Ocean Bridge
3 mins
Section 7 - The Blue Ocean Bridge - Example Walkthrough
7 mins
4.2.pdf
44.9 KB
4.2 -Example Walkthrough - Amy.pdf
55.4 KB
Section 8 - Solidifying Beliefs Part 1 (Your Bio)
8 mins
4.3.pdf
56.6 KB
Section 9 - Solidifying Beliefs Part 2 (Testimonials)
8 mins
4.4.pdf
55 KB
TRACK 2: Module 4 - Exploring The Gap: Quiz
TRACK 2: Module 5 - Exiting The Gap
Welcome to Module 5
2 mins
5.0.pdf
44.3 KB
5.0-Workbook-and-Example-Pack-final.compressed.pdf
2.08 MB
Section 10 - The Product Reveal
10 mins
5.1.pdf
54.7 KB
Section 11 - The Aladdin Product Tour
10 mins
Section 11 - The Aladdin Product Tour - Example Walkthrough
6 mins
5.2-product-tour-Example walkthrough.pdf
54.8 KB
5.2.pdf
55 KB
Section 12 - The Golden Guarantee
9 mins
5.3.pdf
56.2 KB
TRACK 2: Module 5 - Exiting The Gap: Quiz
TRACK 2: Module 6 - Escaping The Gap
Welcome to Module 6
3 mins
6.0.pdf
47.9 KB
6.0-Workbook-and-Example-Pack-final-compressed.pdf
338 KB
Section 13 - The Upgraded FAQ Close
4 mins
Section 13 - The Upgraded FAQ Close - Example Walkthrough
8 mins
6.1.pdf
48.3 KB
6.1-upgradedFAQ-example WT.pdf
58.4 KB
Section 14 - The Perfect For You If Close
5 mins
Section 14 - The Perfect For You If Close - Example Walkthrough
9 mins
6.2.pdf
50.1 KB
6.2-pfyi-example-wt.pdf
59.1 KB
Section 15 - The Final Confident Appeal
6 mins
6.3.pdf
50.3 KB
Bonus Close - The Risk Mitigator
6 mins
6.4.pdf
51 KB
Bonus Close - The MVC / QVW Close
6 mins
6.5.pdf
51.1 KB
TRACK 2: Module 6 - Escaping The Gap: Quiz
TRACK 2: All the worksheets and other downloadables
Module 1: The 15 Point Sales Page in a Day Themeplate
328 KB
Module 2 - 67 Golden Questions Workbook
3.1 MB
Module 2 - 5 Advanced Empathy Visualizations Supplement Workbook
494 KB
Module 2 - Coach-Mining & Enrollment Extractor Workbook
374 KB
Module 2 - The Launch Bible Workbook
598 KB
Module 3 - Workbook & Example Pack
424 KB
Module 4 - Workbook & Example Pack
1.08 MB
Module 5 - Workbook & Example Pack
2.08 MB
Module 6 - Workbook & Example Pack
338 KB
List Builder's Lab 2.0 Full Page Example 1 of 2
13.8 MB
List Builder's Lab 2.0 Full Page Example 2 of 2
11.1 MB
Bonuses
Paige Interview.mp4
45 mins
Special Bonus: The most meta sales page ever?