10x Emails 2.0

Get the strategies, techniques and templates to write emails that engage and sell

What's included?

Video Icon 72 videos File Icon 29 files Text Icon 2 text files

Contents

MODULE 1: Plan 10x emails
Intro: How to use this module
6 mins
All businesses are email businesses
4 mins
The 3:1 Rule
3 mins
3 to 1 Planner.pdf
28.3 KB
The segmentation essentials
7 mins
Segmentation Worksheet.pdf
29.1 KB
A deeper look at segmentation
43 mins
Segmentation.pdf
259 KB
Segmentation Worksheet - Start Here.pdf
26.6 KB
How to plot a drip or lead nurturing campaign
3 mins
How to plot a drip or lead nurturing campaign (Part 2)
18 mins
Fibonacci Planner.pdf
26.6 KB
How to plot a drip or nurturing campaign.pdf
151 KB
How to structure the content of your drip campaign
6 mins
How to structure the content of your drip campaign (Part 2)
24 mins
PASOP Worksheet.pdf
32.3 KB
How to plot a SaaS onboarder
45 mins
How to write a SaaS email campaign.pdf
317 KB
Bag o' emails
37 mins
Bag O' Emails.pdf
195 KB
Newsletters: You need a USP
7 mins
Value Proposition Scorecard.pdf
26.3 KB
Newsletters: What should I write about?
6 mins
Newsletters: What should I write about? (Part 2)
7 mins
MODULE 1: Plan 10x emails: Quiz
MODULE 2: Write 10x emails
How to use this module
6 mins
Copywriting essentials: From lines
4 mins
Copywriting essentials: From lines (Part 2)
4 mins
From Line Checklist.pdf
28.9 KB
Copywriting essentials: Subject lines
7 mins
Copywriting essentials: Subject lines (Part 2)
5 mins
Subject Line Formatting Checklist.pdf
30.3 KB
Email Subject Line Formulas.pdf
359 KB
Copywriting essentials: 1-to-1
5 mins
Copywriting essentials: 1-to-1 (Part 2)
4 mins
1 to 1 Rule Checklist.pdf
25.4 KB
Copywriting essentials: AIDA
5 mins
Copywriting essentials: AIDA (Part 2)
15 mins
AIDA Worksheet.pdf
26.8 KB
Copywriting essentials: PASOP
3 mins
Copywriting essentials: PASOP (Part 2)
11 mins
PASOP Worksheet.pdf
32.3 KB
Copywriting essentials: How to be specific
5 mins
Copywriting essentials: How to be specific (Part 2)
13 mins
Storytelling: Why stories in email?
6 mins
Storytelling: Hooks
4 mins
Storytelling: Hooks (Part 2)
9 mins
Storytelling Checklist.pdf
30.3 KB
Storytelling: Voice
8 mins
Storytelling Checklist.pdf
30.3 KB
MODULE 2: Write 10x emails: Quiz
MODULE 3: 10x Copywriting Techniques
How to use this module
7 mins
Bag of Tricks Cheatsheet.pdf
39.8 KB
Copywriting techniques: The open loop
6 mins
Copywriting techniques: The open loop (Part 2)
7 mins
Copywriting techniques: The Battlefield Principle
3 mins
Copywriting techniques: The Battlefield Principle (Part 2)
7 mins
Copywriting techniques: The CPTS Technique
6 mins
Copywriting techniques: The CPTS Technique (Part 2)
9 mins
Copywriting techniques: The Superman Principle
4 mins
Copywriting techniques: Future pacing
4 mins
Copywriting techniques: Future pacing (Part 2)
3 mins
Copywriting techniques: The Even If Technique
4 mins
Copywriting techniques: The Even If Technique (Part 2)
4 mins
Copywriting techniques: Loss aversion
4 mins
Copywriting techniques: Loss aversion (Part 2)
6 mins
Copywriting techniques: Urgency
6 mins
Copywriting techniques: Scarcity
5 mins
Copywriting techniques: Ask for what you want
7 mins
MODULE 3: 10x Copywriting Techniques: Quiz
MODULE 4: Optimize 10x emails
How to use this module
4 mins
Test your opt-in bait
4 mins
Why your opens and clicks suck
6 mins
Why you don't always have to sell hard
6 mins
A/B testing
7 mins
INTERVIEW: Ry and Jo talk about common email mistakes
23 mins
INTERVIEW: Ry and Jo talk about personalization
22 mins
INTERVIEW: Ry and Jo talk about measuring your email copy's success and The 10x Goal
29 mins
MODULE 4: Optimize 10x emails: Quiz
BONUS: How to find your message
How to find your message: Surveying
10 mins
How to find your message: On-site polls
5 mins
How to find your message: Review mining
4 mins
Amazon Review Mining Worksheet.docx
41.9 KB
How to find your message: Interviews
5 mins
Competitor content audits
2 mins
Content Audit.pptx
138 KB
The 5 stages of awareness
3 mins
What stage of awareness is my visitor in?
6 mins
BONUS: Recorded workshops and bonus training
Plan a SaaS onboarding campaign (presented live Wednesday, August 3 from 9am to 12pm PDT)
(3h 21m 51s)
How to plan your SaaS email campaign.pdf
5.03 MB
Write a SaaS onboarding campaign (presented live Tuesday, August 9 from 9am to 12pm PDT)
(3h 20m 44s)
How to write your SaaS email campaign.pdf
2.64 MB
Plan a sales email campaign (presented live Thursday, August 11 from 9am to 12pm PDT)
(3h 22m 20s)
Sales Workshop 1.pdf
1.96 MB
Write a sales email campaign (presented live Monday, August 15 from 9am to 12pm PDT)
(3h 08m 07s)
Sales Workshop Part 2.pdf
1.06 MB
Resources
All 10x Emails worksheets, cheatsheets, checklists and templates
423 MB
Tools to make emails perform insanely well
Tools for more opt-ins and landing pages
Templates
1.54 MB
How to use Drip to send better sequences
10 mins
Bonus: Automation Masterclass: The Hickman-Schwartz Recording of 2016
32 mins
Office Hours Recordings
Session 1: Sales Emails
(1h 10m 25s)
10x Emails Office Hours #1.pdf
263 KB
Session 2: SaaS Emails
(1h 00m 06s)
Session 3: SaaS Emails
(1h 09m 37s)
Session 4: SaaS Emails
(1h 02m 02s)